So what is Hotel Art?
Hotel Art is becoming more popular both with artists and hotel proprietors. Many artists historically shy away from displaying their art in hotels as it was not the traditional idea of success. However, some of the top five-star hotels invest in art for their lobbies, rooms, and garden areas. Hotels recognize that art brings customers and guests as it breathes life into decoration.
Traditional or modern artwork brings opportunity for the hotels and artists
Why would you want to invest in Hotel Art?
Art displayed in hotels is an integral element of the design project and a competitive process for the artist. Every hotel has an identity, and customers return because they like the service, the ambiance, and the decor. People generally want to feel at home or have an experience that is out of this world. Art allows for this experience.
Hotels are places that we go to for rest and comfort. We expect to sleep in a hotel, and hopefully, the room will be quiet with any service on hand we desire. To have a peaceful night, the first impression of a hotel is essential. The moment you walk into a hotel, it should bring a feeling of tranquility and somewhere you can’t wait to spend the night.
Setting the style
New hotels are spending time considering the clients they want to attract and the atmosphere they want to create. Hotel art has to be consistent with the overall decoration, location, and the local community. A hotel in Mayfair, London will probably attract business people, shoppers, and romantic breaks so that the art will be different from a hotel set in the countryside or a golfing resort.
Corporate art
Many corporations invest in interior design and spend time with teams of people considering the art and the artists behind the work. Most hotel art comes from interior designers with the long term in mind. However, some modern hotels such as The Dorchester Collection have recognized the power of changing artists and themes. They take their art seriously, employing art historians to educate. Informing the guests and general public about the work can bring valuable long-term rewards. Art generally draws intrigue, and the tourists who have time to view the artwork in the hotel invite friends for lunch and tea, creating a hub of intellectuals and the curious through word of mouth.
Creating another aspect of activities
Analyzing art in hotels and building a brand or voice for the hotel through art is the subtle idea that attracts new and returning clients. Imagine a hotel with no art on its walls. How would that feel? We are familiar with hotel art, yet it is only recently that hotels are investing and embracing the artists behind the work. Inviting artists’ talks, artists in residents, and holding regular private views provides the opportunity to elegantly stay in touch with clients and the excuse to invite them back.
Sky Mirror by Anish Kapoor, Hotel de Paris, Monte Carlo
What sort of art?
New hotels are spending time considering the type of clients they want to attract and the atmosphere they want to create. Hotel art has to be consistent with the overall decoration, location, and the local community. A hotel in Mayfair, London is probably going to attract business people, shoppers and romantic breaks so the art is going to be different from a hotel set in the countryside or a golfing resort.
Corporatate art
Many corporations invest in interior design and spend time with teams of people considering the art and the artists behind the work. Most hotel art has been planned with the interior designers and is placed with the long term in mind. However, some modern hotels such as The Dorchester Collection have recognized the power of changing artists and themes. They take their art seriously employing art historians to educate. Informing the guests and general public about the work can bring valuable long term rewards. Art generally draws intrigue and the tourists who have time to view the artwork in the hotel invite friends for lunch and tea creating a hub of intellectuals and the curious through word of mouth.
Creating another aspect of activities
Analyzing art in hotels and building a brand or voice for the hotel through art is the subtle idea that attracts new and returning clients. Imagine a hotel with no art on its walls, how would that feel? We have all become familiar with hotel art yet it is only recently that hotels are investing and embracing the artists behind the work. Inviting artists’ talks, artists in residents and holding regular private views provides the opportunity to elegantly stay in touch with clients and the excuse to invite them back.
Hotel art can create the identity of the hotel
Families can get involved with the art, and many artists offer workshops for children staying at the hotel. Hotels provide the opportunity to involve the community, and local artists can be at hand to discuss any works shown and invite guests to their local studios.
A Cultural experience
If the artwork shown in a hotel is more traditional and has arrived from a local gallery, it’s a great way to see the city or town and meet gallery owners. If it is a corporate hotel, they often share the artists’ information and a great way to make new international contacts. If the artwork is not for sale and has derived from an artist’s estate or auction house, it becomes an enjoyable cultural experience.
An excellent example of an artwork being an experience is Anish Kapoor at Hotel de Paris in Monte Carlo. ‘Sky Mirror’ is a tourist attraction for many fans of Kapoor’s work. The artist’s work is a breath of fresh air in Monaco, especially for those not interested in the Grand Prix or the casinos that Monaco is famous for.
Kay Hare is an artist painting in oil on linen.